Case Study: Insurance Tips Guide
Category: Insurance, Car Insurance
Challenge: When yxymedia bought insurancetipsguide.com, the site was ranking reasonably well for some non-converting keywords. Our goal was to gradually move into better positions for converting keywords, while not losing our existing traffic.
Free Online Auto Insurance Quotes are very useful, but there are a lot of sites offering these services, making the converting search terms in this niche extremely competitive.
Traffic to the site was fine before we commenced work, but revenue was low due to the site's audience not really landing on pages offering what they were looking for. Yxymedia was able to change that in under six months.
Results: Organic traffic increased by 25% in the 12 months after the acquisition, but more importantly, conversion rates went up over 200%, increasing revenue by well over 250%.
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In under 3 months, yxymedia was able to transform my business on the web. I had been running a small brick and mortar shop for 7 years, and in 3 months, I'm selling more through my website than I am in my store. That just baffles me!
~ Jonathan Carr, United Kingdom